Eli Rousso



I am a designer who loves to build from vision to version and beyond. I've spent the last 3.5 years at Cash App, first redesigning the app's navigation and envisioning new features, leading to a redesign in 2019. I transitioned into a Design Lead role to focus on quality and process across the team. I now work on Architecture as a Design Principal.

Before Cash App, I designed prototypes for Mirror. And before that, I redesigned the remote for Electric Objects, a digital art display. I've worked in design and technology for over 12 years, designing at agencies, startups, and building my own companies and teams.

When I'm not working on Cash App, I hack on side-projects like Basis, a health community and tool, and Primitive, a digital design school.








I graduated from Skidmore College in 2009 with a Bachelor of Science in Business. I minored in Art. Most of what led me through my career I learned from online tutorials and playing with HyperCard, Photoshop, and GeoCities.


This site is hosted on Github pages, powered by a headless Airtable CMS with Jekyll doing the heavy lifting. Signifier and Söhne typefaces by Klim Type Foundry.