Eli Rousso
New York City

An agency gives you a team, a process, and handoffs. I give you experience across design, product, and engineering, faster than an agency or small studio at world-class quality, delivered as code your engineers can build on. An agency’s sprint ends in a deck. Mine ends in software.

One senior person with the output of a small agency. In New York it usually takes a brand studio plus an engineering shop to get from idea to working product. I cover both, so nothing is lost between the brand deck and the codebase, and it ships in weeks.

Inside a company every idea has history and someone attached to it. I show up with neither. I see the product the way a new user or an investor sees it, and I can say what people inside can’t.

People with early ideas. Usually a founder at pre-seed with something new. Sometimes a venture fund incubating a company, or a product leader at an established organization exploring an idea in a new way. The earlier, the better.

Founders with a new idea start with a Sprint. If the product is already defined and needs to get built, Zero to One. Funds, studios, and design leaders who want me around over time take Advisory. Not sure? Book the call and I’ll tell you straight.

A Sprint is $80k, fixed, for two weeks: a name, a brand, and a working prototype. Most sprint studios charge less and hand you brand assets. Here you leave with software you can demo to investors. Demos on Fridays, and everything is yours at the end.

Yes. Every Sprint includes a name and a brand alongside the working prototype.

Often. The prototype becomes the blueprint, and the person who designed it builds it. Nothing gets lost in a handoff.

The price and the timeline are fixed so you always know the cost and the date. What we aim them at is flexible: a brand, a product, a rethink of something already live.

A monthly working session on product, brand, fundraising, and hiring, plus async and ad hoc access as needed. $25k per month plus equity.

Advisory includes equity on top of cash. Sprints and builds are cash engagements.

You do. Names, brands, prototypes, code. Everything is yours at the end of the engagement.

Taste at speed. Less is more. The fewer moving parts, the better the result. Generalists over specialists: the best ideas live where design, code, and product overlap, and a specialist never lives there.

An intro call, a proposal within 48 hours, and a kickoff the following Monday.

Twenty minutes on your idea: where it is, what it needs, and whether I’m the right person for it. No deck, no discovery questionnaire.

New York City. I run engagements remotely from my studio. Demos every Friday. Always around to grab coffee.