Eli Rousso

I love to build, ship, and learn. Since 2008, I've led teams and built products for world-class companies and startups. Currently, I'm working with select clients and hacking on new ideas.

Contact
Services
  • Prototype1 MonthBrand, product, and prototyping sprint to turn your idea into something real. Ideal for early stage founders to refine, actualize, validate, and raise capital. Includes branding, product strategy, UI/UX design, and GitHub repository.
  • MVP3 MonthsComprehensive brand, product, and engineering cycle that includes market research, UI/UX design, and a production-ready application with a minimum viable featureset. Ideal for founders with strong conviction. Includes branding, product strategy, UI/UX design, and GitHub repository.
  • CDO6+ MonthsChief Design Officer as a service. Weekly design review, product strategy consultation, and priority access to my calendar for urgent design needs. Includes recruiting.
  • SessionAd Hoc90 minute one-on-one consultation for startup, brand, product, and design engineering guidance.
Products
  • Soho2025AI Style Advisor that reviews your looks and recommends products. Built with Expo, React Native, and Vercel AI SDK for iOS.Get Soho
  • Void2025Minimalist notepad with powerful features. Powered by iCloud and compatible across all Apple devices.Get Void
  • Protocol2025Noise generator with particle effects and gesture controls to blend noise color between white, pink, brown noise and a 100 Hz to 3 kHz tone sweep.Get Protocol
  • Multi Vault2024Institutional-grade Multiparty Computation Bitcoin wallet designed and engineered for macOS, iOS, and iPadOS.
  • Multi Key2024NFC-powered wireless authenticator for Bitcoin wallet transaction signing and recovery.
  • Sudo2021MagSafe, air-gapped, cold storage Ethereum wallet for iPhone.
Experience
  • Shop | Shopify, IPO2025Product Designer, ContractProduct Design, Prototyping
  • HSLA00012025Founder & CEO, Full-TimeProduct Design, Prototyping, Development
  • Tlon2024—2025Product Designer, ContractProduct Design
  • Faire2024Product Designer, ContractProduct Design
  • Multi2021—2024Founder & CEO, Full-TimeFundraising, Recruiting, Product Management, Prototyping
  • Cash App | Block, IPO2017—2021Product Design Principal, Full-TimeProduct Design, Prototyping
  • Mirror, Acquired by lululemon2017Product Designer, ContractBrand Design, Product Design, Prototyping
  • Electric Objects, Acquired by Giphy2015—2016Product Designer, Full-TimeProduct Design, Prototyping
  • Kit, Acquired by Patreon2015Product Designer, ContractProduct Design, Prototyping
  • Mediachain, Acquired by Spotify2015Product Designer, Full-TimeBrand Design, Product Design, Prototyping
  • Drip, Acquired by Kickstarter2015Product Designer, ContractBrand Design, Product Design
  • SeatGeek2015Designer, ContractBrand Design
  • Outdoor Voices2014Designer, ContractBrand Design, eCommerce Design
  • Justworks, IPO2014Designer, ContractBrand Design, Product Design
  • Beme, Acquired by CNN2014Product Designer, ContractProduct Design, Prototyping
  • Bond Street, Acquired by Goldman Sachs2014Designer, ContractBrand Design, Product Design, Development
  • Bonobos, Acquired by Walmart2014Designer, ContractBrand Design, Product Design, Prototyping
  • Ten Thousand2013Designer, ContractBrand Design
  • Spring, Acquired by ShopRunner2013Designer, ContractBrand Design, Product Design, Prototyping
  • Compass, IPO2013Designer, ContractRecruiting, Brand Design, Product Design, Prototyping
  • Oscar, IPO2013Designer, ContractBrand Design, Product Design, Prototyping
  • Varsity2013—2015Founder & CEO, Full-TimeRecruiting, Creative Direction, Brand Design, Product Design
  • BestVendor, Acquired by Docstoc2012Designer, Full-TimeBrand Design, Product Design, Development
  • Fictive Kin2011—2012Designer, ContractBrand Design, Product Design, Prototyping
  • Squarespace, IPO2011Designer, ContractProduct Design
  • Hugo & Marie2010Designer, ContractProduct Design
  • Girlfriend2010—2012Co-Founder & Creative Director, Full-TimeCreative Direction, Brand Design, Product Design
  • Huge, Acquired by Interpublic2010—2011Designer, Full-TimeVisual Design
Teaching
  • Primitive2020SwiftUI for Designers
  • Parsons School of Design | The New School2014Interaction Studio
Patents

US11756020B1

2019
Gesture and context interpretation for secure interactions

Recognition

Apple2014
Best Apps of 2014: Spring

Colophon
  • Built in New York City
  • Made with Cursor
  • Hosted on Vercel
Copyright
  • ©2008—2025 elirousso.com
  • All rights reserved
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